Social Media

Exposure

1. Leverage the unique aspects of San Francisco

• Highlight iconic locations that are distinct to San Francisco and also seasonal events
• Feature local businesses and cuisine

2. Utilize high-quality visual images

• Visually appealing stills & videos

3. Implement a consistent posting schedule

• Frequency: 3-4 times a week
• Timing: plan in advance to position content aligned with China's time for special holidays, for example, Chinese New Year, Dragon Boat Festival, Autumn Moon Festival etc. 

4. Engage with your audience

• Respond to comments
• Host contests and giveaways
• Collaborate with influencers

Details on what should be posted, frequency to posting, which social media platforms are best for what content.

RED

• Use high-quality images and videos
• Share authentic travel experiences, genuine advice, and personal stories
• Platform type: Travel Inspiration
• Posting Frequency: 3-4 times a week  

Douyin

• Create short, engaging, trending videos that capture attention within the first few seconds
• Platform type: Interactive. Reinforce brand image and engage with younger travelers
• Posting Frequency: 2-3 times a week 

WeChat

• Publish in-depth articles, service introductions, and promotions.
• Articles can be longer and should provide value, such as travel tips, cultural insights, or detailed event guides.
• Platform type: Content Hub. Educate and inspire travelers with authoritative and informative content.
• Posting Frequency: 3-4 times a week 

Weibo

• Share news updates, promos, images, videos, and polls.
• Platform type: Outreach. Provide travel-related information and announcements to users.
• Posting Frequency: 4 times a week