2024 China Ready

Toolkit

It has been San Francisco Travel's experience that when tour operators implement the following tactics, they create a greatly improved and much more successful experience for Chinese visitors.

Service Guide in Chinese

• Develop an in-depth guide detailing services and procedures.
• Specifically highlight services that cater to the preferences of Chinese visitors.
• Include information about staff proficient in Mandarin or Cantonese, and any cultural considerations that may enhance the guest experience.

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Social Media Exposure

• Establish a strong presence on popular Chinese social media platforms such as WeChat, Weibo, and Little Red Book. Online travel agencies, travel review sites and social media play an important role in the planning and booking stages for Chinese visitors.
• Create engaging monthly posts that showcase the unique offerings to inspire Chinese visitors. Chinese travelers go on vacation to visit friends and family, improve physical and mental health, and escape daily life.
• Encourage user-generated content by featuring guests' experiences and testimonials.
• Produce promotional videos showcasing the unique elements including Chinese hospitality of the attraction.

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Collaboration with Local Attractions

• Establish partnerships with local attractions popular among Chinese visitors.
• Provide information on nearby Chinese-friendly establishments, such as restaurants and shops.
• Offer exclusive deals or packages in collaboration with these attractions to add value for Chinese guests.

LIST OF CHINESE RECEPTIVE TOUR OPERATORS

Seasonal Promotion

• Target off-peak seasons in San Francisco with specialized promotional deals featuring Asian hospitality.
• Consider offering exclusive packages with cultural elements that resonate with Chinese travelers. For example, design tailored packages highlighting festive events and cultural customs for the Lunar New Year and Autumn Moon Festival.
• Provide a direct and easily accessible link for direct bookings in promotional materials.

Brochures, Photo Galleries and Videos

• Create a comprehensive brochure showcasing detailed information about your facilities, services, and room types.
  • For hotels, include specifics such as room size, mattress/bed size, amenities like slippers, water kettles, tea, complimentary water bottles and breakfast.
  • For attractions, in-language audio guides are widely embraced by Chinese visitors, making them a familiar and popular method for sightseeing.
  • For restaurants, incorporating translated menus and pictures. Make sure to highlight your signature dishes with information about the source of ingredients. Chinese visitors prefers farm to table ingredients.
• Utilize high-quality visuals to create an appealing photo gallery highlighting key aspects like outdoor beauty, historical sites, distinctive events, local delicacies, and high-end retail shopping.

Chinese Language Support

• Ensure that your website, promotional materials, and in-room information are available in Chinese.
• Train staff to provide essential information in Mandarin or Cantonese, enhancing communication and guest satisfaction.
• Consider partnering with translation services to ensure accuracy in all communications.
• Provide link to free download of Chinese version materials, such as city map, attractions introduction, and sample itineraries.